Our Services
PERFORMANCE
POWERED BY
PERSONALITY.
Four interconnected services. One philosophy. Everything we do starts with understanding the person behind the performance.
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Before you can perform at your best,
you need to understand yourself.
Our four services work together as a progressive framework: from individual self-awareness, through relationships and teams, to leadership and culture. Most clients start with Know Yourself. Many go further.
Know Yourself
Becoming an expert in yourself is the start of every great performance.
Every athlete has natural strengths: the way they communicate, make decisions, respond under pressure and recover from setbacks. Most spend years on the physical and technical game without ever truly understanding the mental and behavioural patterns shaping every performance.
That's where we start. Using your FACET5 personality profile, we build a genuinely personal picture of who you are, how you're wired, and how that shows up in your sport, both in training and under the pressure of competition.
- FACET5 personality profile and full debrief
- Understanding your strengths, pressure points and performance patterns
- How your personality shows up differently in training and competition
- Ongoing 1:1 performance coaching
- Building the self-awareness that underpins consistent results
Understand Others
Great partnerships are built on understanding.
Even in individual sports, athletes rely on the people around them: coaches, caddies, support staff, family. The quality of those relationships directly affects performance. When two people truly understand each other's personality, they work together in a fundamentally different way.
We've developed a unique personality-based approach to relationship profiling, including our golfer–caddie compatibility work, which helps partnerships understand each other before they step onto the course together.
- Golfer–caddie personality compatibility profiling
- Athlete and coach relationship profiling
- Communication style and feedback preference mapping
- Parent and junior athlete support
- Sport to career transition coaching
Build Better Teams
The best teams are made of people who understand each other.
Every team contains a range of personalities: different communication styles, different responses to pressure, different motivations. When those differences are understood and embraced, they become a team's greatest strength. When ignored, their greatest source of friction.
We work with squads, academies, coaching staff and performance teams, profiling the whole group and facilitating the conversations that turn insight into real, lasting change in how a team works together.
- Whole-team FACET5 personality profiling
- Facilitated team workshop, in person or online
- Team culture and communication insights
- Practical action planning
- Ongoing support and new member profiling
Lead High Performance
Great leaders understand people before they try to lead them.
The environment a leader creates is the biggest single factor in team performance. Coaches, performance directors, captains and academy heads. How they communicate, make decisions and relate to the people around them, and it shapes everything that follows.
We help leaders in sport understand themselves first, and use that understanding to lead, communicate and build performance environments that get the very best out of the people around them.
- Leadership personality profiling
- 1:1 executive coaching (ILM Level 7 qualified)
- Coaching the coaches: how your style shapes your athletes
- Women in sport leadership development
- Succession planning and recruitment support
The Science Behind It
Powered by Science.
Applied with Experience.
All of our work is underpinned by FACET5, the world-leading personality profiling system built on the Big Five model of personality. Used by elite sports organisations and leading businesses across the globe, FACET5 gives athletes, coaches and organisations a clear, nuanced picture of how they think, communicate and perform.
As certified FACET5 practitioners, Alec and John bring both the science and the sporting experience to make your profile genuinely meaningful: a real tool for performance, not just a set of results.
How It Works
Your journey with Focused.
Every client journey begins with a conversation. Here's what happens next.
A free, no-obligation conversation with one of our coaches. We get to know you, your sport, your goals and your challenges. And you get to know us. No sales pitch, just an honest conversation.
You complete the FACET5 online questionnaire. It takes around 20 to 25 minutes, no right or wrong answers. It builds a detailed, nuanced picture of your personality across five key dimensions.
A 1:1 session to unpack your results in depth: what they mean for you as an athlete, coach or leader, and how they show up in your specific performance environment.
We apply your profile to your sport, building on what you've learned through ongoing coaching sessions, workshops or team work, depending on what's right for you.
The real work happens over time. We stay alongside you, tracking how self-awareness is translating into performance, and continuing to develop the insight that creates lasting change.
Sports and disciplines we work in
Players, caddies and coaching teams
Squads, coaches and performance staff
Players, captains and dressing-room culture
Drivers and teams under extreme pressure
Athletes across all disciplines
PERFORMANCE IS PERSONAL.
Let's start a conversation about how deeper understanding can create extraordinary results.